"rhetorics" in the noun sense
using language effectively to please or persuade
2. grandiosity, magniloquence, ornateness, grandiloquence, rhetoric
high-flown style excessive use of verbal ornamentation
"the grandiosity of his prose"
"an excessive ornateness of language"
3. palaver, hot air, empty words, empty talk, rhetoric
loud and confused and empty talk
study of the technique and rules for using language effectively (especially in public speaking)
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