"objectifying" in the verb sense
1. exteriorize, exteriorise, externalize, externalise, objectify
make external or objective, or give reality to
"language externalizes our thoughts"
2. depersonalize, depersonalise, objectify
make impersonal or present as an object
"Will computers depersonalize human interactions?"
"Pornography objectifies women"
Source: WordNet® (An amazing lexical database of English)
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