"generics" in the noun sense
1. generic, generic wine
wine that does not meet the minimum qualifications and standards for use of a designation by appellation of origin (where the grapes are grown) or by varietal content may only be labeled by proprietary (made-up) name, by general color (such as `vin rouge', `vino rosso', `rotwein', `red wine', etc.), or by general class (as `vin ordinaire', `vin de table', `vino da tavola', `tafelwein', `table wine', etc.)
any product that can be sold without a brand name
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