"luridness" in the noun sense
1. sensationalism, luridness
the journalistic use of subject matter that appeals to vulgar tastes
"the tabloids relied on sensationalism to maintain their circulation"
2. lividness, lividity, luridness, paleness, pallidness, pallor, wanness, achromasia
unnatural lack of color in the skin (as from bruising or sickness or emotional distress)
3. ghastliness, grimness, gruesomeness, luridness
the quality of being ghastly
Source: WordNet® (An amazing lexical database of English)
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