"lures" in the noun sense
1. lure, enticement, come-on
qualities that attract by seeming to promise some kind of reward
2. bait, come-on, hook, lure, sweetener
anything that serves as an enticement
3. bait, decoy, lure
something used to lure fish or other animals into danger so they can be trapped or killed
"lures" in the verb sense
1. entice, lure, tempt
provoke someone to do something through (often false or exaggerated) promises or persuasion
"He lured me into temptation"
Source: WordNet® (An amazing lexical database of English)
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