"conceits" in the noun sense
1. amour propre, conceit, self-love, vanity
feelings of excessive pride
2. conceit
an elaborate poetic image or a far-fetched comparison of very dissimilar things
3. conceit
a witty or ingenious turn of phrase
"he could always come up with some inspired off-the-wall conceit"
4. conceit
an artistic device or effect
"the architect's brilliant conceit was to build the house around the tree"
5. conceit, conceitedness, vanity
the trait of being unduly vain and conceited false pride
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