"promote" in the verb sense
1. promote, advance, boost, further, encourage
contribute to the progress or growth of
"I am promoting the use of computers in the classroom"
2. promote, upgrade, advance, kick upstairs, raise, elevate
give a promotion to or assign to a higher position
"John was kicked upstairs when a replacement was hired"
"Women tend not to advance in the major law firms"
"I got promoted after many years of hard work"
3. advertise, advertize, promote, push
make publicity for try to sell (a product
"The salesman is aggressively pushing the new computer model"
"The company is heavily advertizing their new laptops"
be changed for a superior chess or checker piece
change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent
Source: WordNet® (An amazing lexical database of English)
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