"patronage" in the noun sense
1. backing, backup, championship, patronage
the act of providing approval and support
"his vigorous backing of the conservatives got him in trouble with progressives"
2. clientele, patronage, business
"they have an upper class clientele"
3. condescension, disdain, patronage
a communication that indicates lack of respect by patronizing the recipient
politics) granting favors or giving contracts or making appointments to office in return for political support
5. trade, patronage
the business given to a commercial establishment by its customers
"even before noon there was a considerable patronage"
"patronage" in the verb sense
support by being a patron of
2. patronize, patronise, patronage, support, keep going
be a regular customer or client of
"We patronize this store"
"Our sponsor kept our art studio going for as long as he could"
Source: WordNet® (An amazing lexical database of English)
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