"insistence" in the noun sense
1. insistence, insisting
continual and persistent demands
2. imperativeness, insistence, insistency, press, pressure
the state of demanding notice or attention
"the insistence of their hunger"
"the press of business matters"
3. insistence, insistency
the act of insisting on something
"insistence on grammatical correctness is a conservative position"
Source: WordNet® (An amazing lexical database of English)
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