"goodwill" in the noun sense
1. good will, goodwill
accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
2. good will, goodwill
the friendly hope that something will succeed
3. grace, good will, goodwill
a disposition to kindness and compassion
"the victor's grace in treating the vanquished"
Source: WordNet® (An amazing lexical database of English)
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