"enticing" in the verb sense
1. entice, lure, tempt
provoke someone to do something through (often false or exaggerated) promises or persuasion
"He lured me into temptation"
"enticing" in the adjective sense
1. alluring, beguiling, enticing, tempting
highly attractive and able to arouse hope or desire
"an alluring prospect"
"her alluring smile"
"the voice was low and beguiling"
"difficult to say no to an enticing advertisement"
"a tempting invitation"
Source: WordNet® (An amazing lexical database of English)
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