"sells" in the noun sense
the activity of persuading someone to buy
"it was a hard sell"
"sells" in the verb sense
exchange or deliver for money or its equivalent
"He sold his house in January"
"She sells her body to survive and support her drug habit"
be sold at a certain price or in a certain way
"These books sell like hot cakes"
persuade somebody to accept something
"The French try to sell us their image as great lovers"
4. deal, sell, trade
do business offer for sale as for one's livelihood
"She deals in gold"
"The brothers sell shoes"
give up for a price or reward
"She sold her principles for a successful career"
be approved of or gain acceptance
"The new idea sold well in certain circles"
be responsible for the sale of
"All her publicity sold the products"
8. betray, sell
deliver to an enemy by treachery
"Judas sold Jesus"
"The spy betrayed his country"
Source: WordNet® (An amazing lexical database of English)
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