The secret of force in writing lies not so much in the pedigree of nouns and adjectives and verbs, as in having something that you believe in to say, and making the parts of speech vividly conscious of it. [ Lowell ]

Patron or Customer? These nouns are generally used indiscriminately. A patron is a virtual benefactor; one who countenances, aids, or supports. A customer is a purchaser, or buyer, who expects in return for his money full value received. Hence it is erroneous for a merchant to say, He is a patron of mine, when he means simply a customer. [ Pure English, Hackett And Girvin, 1884 ]