"branding" in the noun sense
1. stigmatization, stigmatisation, branding
the act of stigmatizing
"branding" in the verb sense
1. brand
burn with a branding iron to indicate ownership of animals
2. stigmatize, stigmatise, brand, denounce, mark
to accuse or condemn or openly or formally or brand as disgraceful
"He denounced the government action"
"She was stigmatized by society because she had a child out of wedlock"
3. brand, trademark, brandmark
mark with a brand or trademark
"when this product is not branded it sells for a lower price"
4. post, brand
mark or expose as infamous
"She was branded a loose woman"
Source: WordNet® (An amazing lexical database of English)
Princeton University "About WordNet®."
WordNet®. Princeton University. 2010.
View WordNet® License