"puffiness" in the noun sense
1. swelling, puffiness, lump
an abnormal protuberance or localized enlargement
2. ostentation, ostentatiousness, pomposity, pompousness, pretentiousness, puffiness, splashiness, inflation
lack of elegance as a consequence of being pompous and puffed up with vanity
Source: WordNet® (An amazing lexical database of English)
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