"brainwashing" in the noun sense
1. brainwashing
forcible indoctrination into a new set of attitudes and beliefs
"brainwashing" in the verb sense
1. brainwash
persuade completely, often through coercion
"The propaganda brainwashed many people"
2. brainwash
submit to brainwashing indoctrinate forcibly
Source: WordNet® (An amazing lexical database of English)
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